Schedule of Classes

Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems. (Duplicates credit in former COMM 500.)

Roles, responsibilities and requirements of communication functions within corporations; design and implementation of communication plans; strategic message production for internal and external audiences. (Duplicates credit in former COMM 502.)

Writing skills necessary for an organizational communicator; review of strategic writing fundamentals; development of portfolio of diverse media applications based on strategic corporate communication requirements.

How work settings determine communication: basic structures of communication, influence of technology, social contexts, and physical space. Applications to management. (Duplicates credit in former COMM 505.)

Examines images and image manipulation in communication, management and social control. Synthesizes work ranging from cognition and interpersonal behavior to mass media and popular culture. (Duplicates credit in former COMM 506.)

Examination of role of communication in developing and implementing business strategy; critical assessment and practice with models, tools, and techniques for communicating change.

Promotional messages as both creative expressions and agents for behavioral change; application of social science theories of persuasion and compliance in interpersonal and mass-media venues.

Theory and research on value and attitude formation and change; consequences for communication and behavior. Duplicates credit in former COMM 510.

Connections between health providers' communication and patients' well-being; consultation language, nonverbal behavior, physical settings, design of media messages, information technologies in patient education and care.

Impact of television, satellites, computers, and other new technologies; competing theories about the role of technology in society; historical effects of introducing new technologies. (Duplicates credit in former COMM 530.)

Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal, organizational issues related to emerging communication technologies. (Duplicate credit in former COMM 533.)

History, technologies and theories of online communities; their uses for organizations; social networking; identity and privacy; participation; collaboration; advocacy and collective action: games and entertainment.

Theories of effective team communication and leadership; case studies of effective and ineffective teams and leaders; teamwork and communication development; and distributed work teams.

Survey of contemporary technologies, platforms, languages, collaborative methodologies, and how they are used in combination to produce "social networking" websites and other related media.

Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources. (Duplicates credit in former COMM 540.)

Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory. (Duplicates credit in former COMM 541.)

Competitive analysis and strategic formulation of entertainment and communications firm; cases examine product differentiation, marketing, emerging networks and technological strategies for traditional and new media. (Duplicates credit in former COMM 542.)

Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.

Explores foundation of U.S. media policy in the digital age; students prepare White Papers on an urgent issue of contemporary digital media and entertainment policy. (Duplicates credit in former COMM 549.)

Comparative analysis of various countries' communication and information technology policies; examines developments in telecommunications, broadcasting, and entertainment industries and policy questions for global media marketplace. (Duplicates credit in former COMM 557.)

Global influences on entertainment industries (broadcasting, film, telecommunications, Internet, video games, and music); case analyses of specific organizations and geographic regions; impact on local cultures. (Duplicates credit in former COMM 558.)

Development of law in newer technologies. Cases include cable television, low power television, direct broadcast satellites, teletext, video cassettes, telephone, data networks, computer regulation. (Duplicates credit in former COMM 566.)

Participation as consultants in field projects. Use of organizational, interpretive, and statistical methods to design organizational communication systems is emphasized. (Duplicates credit in former COMM 573.)

Comparison of traditional communication programs and newer information and communication technologies for analyzing needs of international communities; design, implementation, monitoring, and evaluation of development-related projects.

Popular culture and marketing communication; race, gender, sexual orientation and consumer culture; consumption patterns and identity, loyalty and self-actualization; cultural marketing campaigns and socio-political conflict.

Examination of the communicative elements of leadership in entertainment products and processes; the role of communication experts in supporting, coaching and facilitating entertainment leadership.

Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets. (Duplicates credit in former COMM 587.)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.

Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Open to Communication Management, accelerated B.A., Communication/M.A., Communication Management, and M.A., Global Communication students only. (Duplicates credit in former COMM 591.)

Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree; oral defense of project. Open to Master of Communication Management students only. (Duplicates credit in former COMM 597.)