Schedule of Classes

Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems. (Duplicates credit in former COMM 500.)

Communication consulting skills including facilitation, training, presentation coaching, benefits writing, speech writing, and communication organizational change; consulting basics, proposals, cost estimating, and final reports. (Duplicates credit in former COMM 503.)

Writing skills necessary for an organizational communicator; review of strategic writing fundamentals; development of portfolio of diverse media applications based on strategic corporate communication requirements.

Theory and research on value and attitude formation and change; consequences for communication and behavior. Duplicates credit in former COMM 510.

How mass media shape public images of groups, channel political power, promote consumption of goods. Social and political theories as tools in evaluating media impact. (Duplicates credit in former COMM 520.)

Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal, organizational issues related to emerging communication technologies. (Duplicate credit in former COMM 533.)

History, social dynamics, and cultural impact of video games; developments in technology and design; issues confronting the video game industry and organizations.

Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources. (Duplicates credit in former COMM 540.)

Communication strategies for product marketing and advertising; communication's role in developing domestic and international marketplaces; practical applications of persuasion theory. (Duplicates credit in former COMM 541.)

Competitive analysis and strategic formulation of entertainment and communications firm; cases examine product differentiation, marketing, emerging networks and technological strategies for traditional and new media. (Duplicates credit in former COMM 542.)

Examination, application and critique of traditional and contemporary organizational communication theory as it applies to the entertainment industry's unique internal and external environments. (Duplicates credit in former COMM 543.)

Use of rhetorical theories and communication models to create organizational identification with internal and external audiences; the role of values and ethics in creating identities.

History and evolution of sports media industry; traditional, new and alternative sports media; globalization of sports; sports promotions and personalities.

Global influences on entertainment industries (broadcasting, film, telecommunications, Internet, video games, and music); case analyses of specific organizations and geographic regions; impact on local cultures. (Duplicates credit in former COMM 558.)

Evolving regulation of telephone, radio, television, cable, print, and other media. Major policy- makers and decision points in policy-making at local, state, national, and international levels. (Duplicates credit in former COMM 560.)

Examines how legal decisions impact commercial and personal uses of the Internet; regulatory responses to court decisions. (Duplicates credit in former COMM 567.)

Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems. (Duplicates credit in former COMM 576.)

Theory and research issues in the use of media for changing behavior in health, public safety, welfare, and other areas of social services. (Duplicates credit in former COMM 581.)

Examination of social scientific theory and research on patterns of media content; effects of mass media exposure on individuals and society; and industry practices. (Duplicates credit in former COMM 586.)

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.

Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Open to Communication Management, accelerated B.A., Communication/M.A., Communication Management, and M.A., Global Communication students only. (Duplicates credit in former COMM 591.)

Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree; oral defense of project. Open to Master of Communication Management students only. (Duplicates credit in former COMM 597.)