Schedule of Classes

Examines images and image manipulation in communication, management and social control. Synthesizes work ranging from cognition and interpersonal behavior to mass media and popular culture.

Theory and research on value and attitude formation and change; consequences for communication and behavior.

Basics of multimedia; new forms of audio and video interactive technologies; computer communication networks; social, political, cultural, interpersonal, organizational issues related to emerging communication technologies. (Duplicate credit in former COMM 533.)

Applications of both data and interpretation in communications management. Topics include: audience ratings, surveys, experimental tests of programs and campaigns, formative evaluation, secondary data sources.

History and present status of broadcast regulations; emphases on First Amendment, character of regulatory agencies, impact of courtdecisions, influence of technological advances.

Communication strategies for effective negotiation, mediation and facilitation of disputes; structures for public interventions; emergence of online dispute resolution systems.

Theoretical foundations of social marketing and entertainment education; uses of dramatic serials, telenovelas and animation to promote human rights; program design, evaluation.

Research leading to the master's degree. Maximum units which may be applied to the degree to be determined by the school. Graded CR/NC.

Field experience in applying communication principles to settings in organizations, campaigns, or other contexts; analysis and assessment of issues and problems. Open to Communication Management, accelerated B.A., Communication/M.A., Communication Management, and M.A., Global Communication students only.

Students design and produce an original project appropriate for their emphasis area within the Master of Communication degree; oral defense of project. Open to Master of Communication Management students only. (Duplicates credit in former COMM 597.)